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Set your sites higher: 5 tips to update your website for success

When it comes to the internet, your website is your front door, your waiting room, your store and your office. The impression you make with a clean, professional-looking and functional website will carry over to your business dealings with customers and clients. A little common sense and care can go a long way. Try to view your site from a user's perspective, and don't be afraid to get feedback on improving the web experience. Here are some tips to help you spruce up your site design.

Mind the basics. A visitor should be able to tell what your business does right from your main web page. Most web suffers don't have much patience, so you have only a few seconds to make a good impression. Keep your site updated regularly with new content, products or information, and your customers will have a reason to stick around as well as come back later. Proofread your entire website to catch spelling and grammatical errors before your customers do. Make sure your contact information is easily accessible.
Keep your site structure well-organized. Be sure your website navigation is clear, simple and consistent from page to page. Overall, page sizes should be reasonably compact and blocks of text streamlined to a manageable size. Try to place the most important information toward the top of the page so that you minimize the amount of scrolling your customer needs to do to view important content or product information. In particular, watch your graphics placement, and avoid horizontal scrolling--it's an annoyance that does not generally sit well with suffers. A site map or search function can also be a handy tool to help visitors Locate the exact content they're Looking for, especially for large, elaborate websites. Good site structure translates into ease of use and satisfied customers who will want to return to your website.
Flashy websites with tots of spinning video, animated splash pages and automatic music may be appropriate for some businesses, but not most. Elaborate web design can stow down the user experience and be a turnoff for potential customers. Keep the took of your website clean, and always consider the impression you're making on a first-time visitor. Do you really want them waiting around for a page to Load or frantically reaching to turn down their speakers? On a more basic level, be aware of the size of your graphics files. Keep them slimmed down so they will load fast.
Pay attention to the impact of different colors. If you wouldn't print a business card with hot pink text on a black background, you shouldn't have a website that looks like that, either. Be sure to check that all text is easily readable and that your overall use of color is easy on the eyes. Businesses that already have a color scheme associated with their branding can carry that over to their websites for a consistent experience both online and off.
Go to a professional when you need to. Most busy entrepreneurs don't have the time or expertise to build and maintain an elaborate website. For simpler sites, web design templates such as our predeveloped websites can be a quick and painless way to get up and running on the web. If your needs are more complex, it may be a good time to check in with your web designer who can specifically tailor your site to fit your business and your budget.

For more information on growing your business online, go to www.entrepreneur.com/etips.