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You've designed a website now you've got to get it "out there" by listing it on the top search engines and directories. The best and only way to do this is to make your URL as relevant as possible. All search engines index web page based on information. The more information you provide about your products and services the better your search engine placement will be.
Formatting Relevant Information
Supplying information about your site in the format that a Search Engine Placement Program (a.k.a. spider or robot) can recognize is important. Spiders or robots gather information about web pages by reading the text content of the page (html <body>) and the meta tags present in the <head > section of the html document.
Click here for more information on Meta tags and HTML
In order for a search engine to list your URL under a given keyword your URL must provide this information.
Example:
"Keyword 1" is used as a search term at a search engine.
In order for a URL to come up in the search the URL must have "keyword 1" in the meta information (<head>) and in the content of the page (html <body>)
Search engines use the information in the content of the page to determine keyword ratios and place keywords accordingly. Search engines use the following analogy to determine keyword ratios:
Keyword: Meta information (<head>): content (html <body>)
Click here for more information on how to add Meta tags to your URL
Search engines are all different, but the variables used in determining placement are the same:
Relevancy + Frequency + Location + Links/Traffic = Placement
Relevancy:
The Meta Tags in the HTML code of your site must be relevant to the content of your site. Search engine programs known as "spiders" compare the Meta Title, Keyword, and Description tags, located in the <head> of your HTML code to the content, HTML <body>, of your page. These programs only read the source code of your site, they don't "see" the page, they "read" the code.
Basically if you have a keyword in your meta keywords tag there should be a relevant text match in the HTML <body> of your page. If you are selling cars on your site you don't use "furniture" as a keyword.
Click here for more information on Meta tags and HTML
Frequency:
The number of times you use a keyword in your Meta Tags and the number of times you use the same keyword in your HTML <body> are factors "spiders" use to determine keyword ratios.
It is recommended that you use a key word no more than 3 times in each Meta Tag.
It is recommended that you integrate the keywords in your Meta Tags into the content/HTML <body> of your page. Make sure the keywords are displayed in context, don't just throw them anywhere on the page.
-include relevant text captions around .jpg's and gif's -Save .jpg's and .gif's as relevant key terms
-do not hide keywords in the background color of your site -do not hide keywords in small text in background .jpg's or .gif's
Location:
Where relevant text is located on your page is important. We recommend using the classic "inverted pyramid" when designing your page. Put the most important (relevant) text first, then the next most important, then the next and so on. Most "spiders" will only "read" about 1/3 of the info on your page, so the closer to the top you place your relevant information the more likely it is to be "read" by a "spider". The Meta Tags in your HTML code are located between the <head> tags. This is optimally placed to be read 1st by "spiders"
Links/Traffic:
The more that sites link to your site, the better chances your page has to be "spidered". Establish reciprocal links with trade associations, chambers of commerce, business associates, friends, clients, or anyone that may bring a visitor to your page. These links give your URL more "surface area" to be "spidered"
The "Catch 22" of search engine placement is sites with a lot of traffic get better placement and you want better placement to get a lot of traffic. Using traditional marketing techniques will help generate traffic. The techniques listed above will help with search engine placement. |
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