Link Popularity: What It Is and How to Check It!
Many Web marketing veterans have long realized the
value of improving link popularity. For those of you
new to this term, link popularity is how many external
links on the Web point to your own Web site. Therefore,
if you have 205 Web pages on other Web site domains
pointing to your domain, then your link popularity
is 205. Your link popularity will vary on each search
engine because each engine has a different set of pages
in its index.
Check your current
link popularity for free at the following Web
site:
http://www.marketleap.com/publinkpop This is a great feature to see how
you stack up against your competition. It's also
great to find out who is linking to you. You may
be surprised at what you find!
So what are the advantages of increasing the number
of links to your Web site? There are three primary
benefits:
- The more sites that link to you,
the more traffic you can expect to receive to your
site. People find nearly as many Web sites by following
links from one Web site to another as they do by
using the search engines. Some well-placed links
to your Web site can be great long-term traffic
generators.
- More and more major search engines
will rank your pages higher when you have many
links to your Web site (i.e., your link popularity).
Higher search rankings, of course, translate into
greater traffic.
- The more quality links to your site,
the more ways search engine spiders have for finding
you each week. Therefore, you tend to stay indexed
longer and are less frequently dropped from the
index.
Link Popularity Tips:
- The more links you have to your
site, the better.
- Some engines favor links from
popular sites. Therefore, a few links from Web
sites with a high link popularity score may be
given greater importance than a larger number of
links from less popular sites.
- Some engines boost rankings for
a keyword when they find links to a site that include
the targeted keywords in the linking text.
What Web marketing
tool do we whole-heartedly recommend to our clients?
There's no question - it's WebPosition
Gold. Unlike other products out there, this amazing tool really does
help you achieve top rankings on the search engines! Be sure to check them out
at WebPosition.com.
This article is copyrighted and has
been reprinted with permission from FirstPlace Software,
the makers of WebPosition
Gold. FirstPlace
Software helped define the SEO industry with the
introduction of the first product to track your
rankings on the major search engines and to help
you improve those
rankings. A free
trial of WebPosition Gold is available from
their Web site. |
